Embracing the future

How AI is reshaping agency work

The manual process trap

Agencies are trapped in a cycle of outdated processes, and the cost is steep. Over-reliance on manual tasks is leading to a cascade of issues that hinder efficiency and accuracy. See the chart opposite to uncover the biggest challenges relating to manual work.

AI isn’t just a buzzword—
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Hurdles to AI adoption

Automation can save time and money, but it still requires your team to do things differently. And when there’s change, there’s resistance. These are the key barriers that agencies face (and how to overcome them), when dealing with AI and automation.

How to jump the hurdles

1. Showcase ROI early and often: Build a compelling business case and track ROI to demonstrate the technology’s financial benefits.

2. Invest in comprehensive training: Provide thorough training and ongoing support to ensure team proficiency with the new technology.

3. Simplify customization and integration: Opt for technologies with flexible, modular features and work with vendors to streamline customization.

4. Secure leadership buy-in: Engage senior leadership by clearly aligning the technology with strategic goals and providing regular updates.

Our core services aren't way different from what they were a couple of years ago. The services and goals are unchanged. We're not thinking, we're going to sell you AI, we're thinking how can we make our existing packages more valuable and supercharge them with AI.

Chris Mathieu, Chief Services Officer, New Breed